Donate teddy bears to support Toys With Wings campaign

Nov 13 2017

Novo Cinemas has partnered with ‘Paddington 2’ to launch ‘Share A Bear School Challenge’ in association with Toys With Wings and Emirates Red Crescent.

To celebrate the return of Paddington to the big screen on November 30 in the PADDINGTON 2 movie, Novo Cinemas has launched the ‘Share a Bear School Challenge’. The initiative is encouraging schools from across the country to donate teddy bears to the Toys With Wings campaign supported by Emirates Red Crescent. Toys With Wings collects toys and distributes them to less fortunate children around the world. Since its inception, Toys With Wings has distributed over 100,000 toys to children in Jordan, Lebanon, Palestine, Syria, Morocco, Iraq, Oman, UAE, Saudi Arabia, Djibouti, Belgium, Spain and Kenya.

This week, Paddington bear himself along with Novo Cinemas will be touring schools in the UAE to tell students and teachers more about this heartwarming initiative and how they can get involved this holiday season. Participating schools will be dropping off their collected bears between November 19 and 21 at the dedicated ‘Share a Bear School Challenge’ Paddington teddy bear box at Dubai Festival City Mall.

The class out of all participating schools that donates the most bears to the drive will win a private screening of PADDINGTON 2 for their students at Novo Cinemas, Dubai Festival City Mall, with the winner being announced at Paddington World at Dubai Festival City Mall on Sunday November 26.


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