Mall of the Emirates launches Spring/Summer ’17 campaign

Mall of the Emirates has launched its Spring/Summer 2017 campaign aptly named BLOOM reflecting the aesthetic of the season. From March 15 – April 15 the city’s favourite shopping mall famous for housing the world’s most sought-after brands will celebrate the season with fashionable activations, exclusive events and incredible winning opportunities.

Inspired by the season, Mall of the Emirates’ SS17 campaign imagery showcases the tonal palette of Spring. The BLOOM concept invites guests to shed their winter wardrobe and revive their looks with a splash of colour to usher in the lighter, brighter season. The vibrant campaign embraces the ambiance of the Spring with lively colours, exotic birds and flowers in full bloom. Visitors will experience the atmosphere of the campaign first hand as the mall transforms into a celebration of the season.

With a carefully curated selection of designer brands to shop from, style mavens will be ticking off their SS17 wish lists at Mall of the Emirates. For designer shoe lovers, whether it’s Gucci’s clever two-in-one platforms or Prada’s Seventies-inspired graphic numbers, the mall’s extensive shoe stores and stockists are laden with the seasons must haves. At Level 1’s Luxury Wing, visitors can shop the latest looks from the likes of Jimmy Choo, Saint Laurent, Marni, MCM, Alexander McQueen, Boucheron, Brunello Cucinelli, Etro, Marc Jacobs, Roger Vivier, Bvlgari and Polo Ralph Lauren, in the newly opened concept boutiques.

The mall’s multi-brand boutiques and department stores, Harvey Nichols, Boutique 1, Etoile La Boutique and Debenhams have each bought into the season’s key looks, edited especially for their discerning shopper. While the mall’s popular high-street stores, such as Zara, H&M, Massimo Dutti, Mango and All Saints each present SS17 trends including ruffles, powder pinks, padded shoulders and statement sleeves. Not forgetting the mini-fashionistas in town, Mall of the Emirates is home to a range of childrenswear stores at every price point from fast-fashion to luxury. Headlining the mall’s SS17 fashion activities is a showcase of emerging design talent presented in partnership with The College of Fashion Design. Budding designers will present their pieces inspired by Mall of the Emirates’ BLOOM campaign in front of a panel who will judge their work and award a winner. Following the presentation, special guest speaker Her Highness Sheikha Hend Al Qassemi, Chairperson of the CFD Advisory Board and Member of the Board of Trustees, will share her invaluable insight and remarkable journey in the industry during a Q&A session.

Combing innovation, technology and fashion, shoppers will have fun at the mall’s 360-degree BLOOM photo booth, taking one-of-a-kind stylish photos of themselves and sharing across their social media pages.

From March 15 to April 15 Mall of the Emirates will reward lucky shoppers upon spending a minimum of AED 650 at any outlet within the mall with an incredible opportunity to win AED50,000 weekly. Double chances of winning will be given to those who spend in the fashion category of the mall.

Additionally, in partnership with Dubai Festivals and Retail Establishment’s ‘Dubai Family Week’, families enjoying the mall’s leisure and entertainment facilities will triple their chances to win the weekly prize!


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