Max Fashion celebrates Mother’s Day with unique campaign

Max is celebrating Mother’s day with special offers on with great discounts on women’s wear. Max stores in the United Arab Emirates, will be installing photo booths to commemorate this day and make the shopping experience unforgettable.

Recently, mothers and daughters from across the Emirates took center stage with the launch of the of the ‘Fashion for Real People’ phase 2 campaign. Titled #FASHIONBONDING, Max was curious to see what happens when a mother takes up the challenge to style her daughter and vice versa. Through the fun-filled experience, the mother and daughter were seen to further strengthen their beautiful emotional bond. In addition to the social experiment, mothers and daughters rocked the ramp earlier this year during the Spring collection launch.

This special day gives the entire family a chance to celebrate in style from a wide collection of casualwear styling at its heart. For the women’s collection, it is a season of femininity and romance. For kidswear, athleisure wear and festival-driven collections continue to drive key items for Spring 17.

People at home can participate with Max on this special day by posting #Throwback fashionable pictures with their moms using the hashtag #FASHIONBONDING on Facebook. Participation makes them eligible to win gift vouchers from Max.


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