Rendezvous with Poonam Dubey

Poonam Dubey is an international Indian Designer based out of New Delhi. With an illustrious career of over 18 years, Poonam has been a pioneer in promoting Indian fashion that infuses traditional Indian elements with contemporary international designs. She has successfully established her private label ‘Poonam DUbey Designs’ caters to regional as well as international clients. Her designs include Suits, Bridal Lehengas, Tunics, Tops, Kaftans and Saris. Your Neighbourhood Flash caught up with Poonam Dubey to know more about her latest collections, entry into the Middle East and future plans for her label.

1. Could you brief us about your latest collection?

For the collection ‘SHE’ , we have used elements like flowers, birds, butterflies etc and tried to use mughal art for the mordern women.The fabric used is khadi with thread work ,printing and sequin work to give a better look to the collection.Also to revive few memories, we have used organdy which was used by our grandmothers but with an aim to make the same fabric more feasable for today’s world by making it softer.Special detail work has been done on the pockets of each garment to add more elegance and quirkiness to garment.

The collection is special owing to its beautiful cuts, silhouttes, drapes and patterns that present a glimpse of the amalgamation of mughal and modern art. The uniqueness of the garment will surely entice today’s woman, who has mastered the fine art of balancing modern with traditional. Even though she aims for the sky, she stays rooted to the ground.

2. What are the current fashion trends for this season?

Easy silhouette, big sized garments, check and pastel shades like ice blue and rose pink will glorify this summer.

3. According to you, what is the major difference between Indian and international markets when marketing your designs?

We find international market more challenging as the consumers are well versed with what they buy. They give utmost care in looking at the detailing as well as work of the product. So the mantra is to give quality product to them.

4. How do you infuse Indian elements into international designs? What is your inspiration?

We generally work on the fabrics and cuts after the thorough study of the international market keeping forecast in mind and custom make the collections for the said market. Our collections are inspired from rich Indian heritage.

5. Which international market has truly outperformed for you?

We have done consideberably well in the Middle East countries followed by Canada.

6. Do you plan for foray into the Middle East market as well?

Yes, we have a well crafted plan to target Middle East market as we see lot of potential for our designs. We keep getting enquiries and orders from consumers through different channels.

7. What advice would you give to a young budding fashion designer?

Hard work and focus does pay provided you keep patience.

8. ‘Poonam DUbey Designs’ is an established label today. Would you be extending your product line (accessories, shoes, bag etc) in the near future?

We at ‘Poonam DUbey Designs’ sure are looking forward to starting menswear and kidswear in addition to current collections soon along with home decor items.


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