Leading brands support ‘BE THE 1’ Blood Donation Campaign

The Dubai Health Authority (DHA) launched the ‘BE THE 1’ blood donation campaign last year in partnership with Real Madrid football star Cristiano Ronaldo. As part of the campaign, DHA’s blood donation buses hold mobile blood donation camps across different locations in Dubai, to not only encourage the community to donate blood but also to help raise awareness about the importance of this humanitarian initiative that directly helps save lives.

Recently, in a collective effort, Damas extended its support to the local community through the ‘BE THE 1’ blood donation campaign launched by The Dubai Health Authority (DHA). The donation bus was set up in the brand’s headquarters in JLT where Damas employees and management as well as the wider community gathered to give blood that will help save millions of lives this year.


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