Samsung Launches QLED TV

Samsung Gulf Electronics launched the much anticipated QLED TV at its Experience Store in Dubai Media City. It stands apart due to its latest innovations in Quantum Dot Display technology, the major differences in display technologies, as well as the extension of its Smart Hub interface and the new design elements that address consumer pain points.

The latest QLED TVs focuses on addressing three key consumer paint points through the solutions known as Q Picture, Q Smart and Q Style. Samsung provided consumers with the information they need in order to properly evaluate picture quality fairly and accurately. The ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Moreover, Samsung has also introduced a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV.

“We are thrilled to bring Samsung’s new innovation in TV to the GCC. More than just empowering consumers with an advanced TV experience, we wanted to ensure our customers understood the superior technological elements that the QLED has to offer, and the ways that it will elevate their TV viewing experience. Our goal is to educate our consumers on the display technologies available on the market and provide them with the transparency and clear product information they deserve when making a purchase decision,” said Mr. Haris Munif, Head of Product Marketing at Samsung Gulf Electronics.

The 75-inch and 65-inch models of the Q8C are priced at AED 34,999 and AED 16,999 respectively and will be available across all major retailers in the UAE.


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