Smart Mall opened at Dubai Metro Stations

In a recent development, HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Roads & Transport Authority (RTA) announced the opening of the Smart Mall in four Dubai Metro stations. The stations are namely Abu Dhabi Commercial Bank Station, Damac Station, Dubai Internet City Station and Emirates Towers Station.

“The Smart Mall concept rolled out by RTA in collaboration with Etisalat is the first of its kind worldwide enabling Dubai Metro commuters a smart shopping experience via an interactive, high-definition 3D digital screen spanning nine square meters. It enables two persons to process their purchase transactions at a time,” said Al Tayer.

Expansion of the Smart Mall initiative follows success of the first experience of the project, which started with selling of foodstuffs. More products will be added in the following phase such as clothes and electronics. Two smart screens (kiosks) offering the same services would be in place to provide privacy to clients. In the Smart Mall, customers can choose from items on show by adding them to the shopping cart. Then, the customer can pay for items selected using a credit card, and goods would be delivered at the time and place specified by the customer. RTA is considering other payment options such as NOL cards or mobile phone (Etisalat balance) too.

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